Annual Appeals And Direct Mail

Annual Appeals . . .
To succeed in today's competitive fundraising environment, non-profit organizations must think and act like a business. Donors are investors in your mission who will continue to support your programs only when they are treated as valued partners. Annual Appeals help build and maintain these relationships. The challenge lies in creating a compelling "call-to-action."

Creative . . . concept, copy writing and design.
In order to produce the most effective annual appeal possible for your agency, we need to evaluate your campaign materials (ie. letters, newsletters, invitations, brochures, fliers and videos) and the results they have achieved. We want to learn as much as we can about your agency-how you see yourself and what image you have presented to the community. We will then sharpen or hone what is working and investigate new, and as of yet, untried windows of opportunity-to take your annual appeal campaign to the next level.

Data Management . . . data enhancement, list acquisition and merge/purge.
It's all in the data. Your existing database is a goldmine of information for building profiles for prospecting and for evaluating an existing donor's giving potential.

Selecting just the right mailing list for donor acquisition is our specialty. Our data enhancement/append services will take the mystery out of list acquisition and will provide the criteria you need to identify prospects for planned giving, major gifts, and capital campaigns.

Our Merge/Purge, CASS certification, National Change of Address, Deceased Screening, Pander Screening services will help "clean" your mailing lists and avoid the expense and embarrassment of sending multiple, misaddressed, or unwanted mailings.

Mailing and Printing . . . print shop, letter shop and mail assembly.
We manage the entire mailing process from printer to postoffice. Our lettershop services include laser personalization, direct-impression addressing, folding, tabbing, collating, inserting, labeling, and complete mail assembly. AcuComm provides meaningful employment opportunities for the developmentally and physically challenged in sheltered workshop environments.